This book is aimed at anyone who is considering becoming an advertising Creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains th...

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desira...

Brand & Branding is a painstaking selection of branding projects from different countries encompassing corporative images whose appeal lies in their convincing graphics, plus other projets with a widespread image impl...

Create a winning brand. This book features vital strategies for creating and maintaining brand identity. With in-depth case studies of leading projects from around the world, "Brand Identity Now!" is destined to be a ...

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. In 1948, David Ogilvy founded the agency that...

Successful Writing for Design, Advertising and Marketing Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essenti...

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David ...

Art collector, gallery owner and founder of a global advertising agency, Charles Saatchi is famously publicity-shy, a reluctant interviewee who never attends his own gallery openings, let alone anyone else's. This boo...